A Growth Mindset

A sales target is not a strategy for growth. There are several different ways to grow, each requiring different capabilities. A sales team is more likely to perform when it’s supported in a business-wide system of growth.

Where to start

Time-starved leaders who have limited access to good talent are most often immersed in the day-to-day business. The biggest leadership challenge is where to start to create the momentum for growth. The flywheel metaphor, coined by Jim Collins, represents the momentum created by many initiatives working together to unlock growth.

A simplistic view of profit offers 3 options for growth:

Increase price

Decrease operating costs

Increase the number of units sold

Each of these requires leveraging a different capability to turn it into a differentiator. The journey starts by identifying which type of growth is appropriate for your business right now, and which capabilities to leverage to realise that growth.

Benefits

Businesses that work on growth also achieve these benefits whilst working with Straight St

Raising the level of thinking in your management team

Focused leadership, with milestones against which to evaluate progress

More efficient allocation of resources, based on valued capabilities in your business

Higher engagement levels and growth within your team

Accountability in a clear action plan to ensure progress

A clear picture of your core capabilities, and how you will build differentiators

Click here for all you need to know about creating the differentiators for growth.

How 5% growth ends up increasing profit by 75%

The introduction video highlights that 5% growth in margin, price and volume ends up increasing profit by 75%. If you’re keen to see how this works click the button below to request the “Compound Growth” explainer.

THE GROWTH JOURNEY

Building the capabilities to enable growth is a systematic journey. After identifying the growth profile of your business, and prioritising the options for growth, we highlight the type of growth that’s next for your business, along with the core capabilities to enable this growth. An accountability plan then maps out the path to develop the capabilities. Performance is tracked against the plan, giving the chance for refinements based on the success realised.

LET US HELP YOU GROW

Straight St is offering you a FREE 1-hour growth assessment. In this assessment we will discuss your growth profile, some typical growth traps, and our approach to achieving growth.

About

Straight St Consulting has been founded on more than 20 years’ executive experience and strategy consulting. Specialising in B2B growth strategy and innovation, the work is based on experience across a wide range of industries, most often with a technology slant to the way forward. Past work includes: achieving breakeven with a start-tup, expanding a software product into North America and multiple African territories, designing and executing go-to-market plans, designing and launching new products as part of an innovation hub, product innovation to leverage capabilities, market and competitor analyses.

Testimonials

Starting point: A free assessment

Respond to the questions below and we will book a FREE 1-hour assessment to discuss your growth potential.

Your email address will be used only to contact you to arrange 
a FREE 1-hour growth assessment.