A Growth Mindset
A sales target is not a strategy for growth. There are several different ways to grow, each requiring different capabilities. A sales team is more likely to perform when it’s supported in a business-wide system of growth.
Where to start
Time-starved leaders who have limited access to good talent are most often immersed in the day-to-day business. The biggest leadership challenge is where to start to create the momentum for growth. The flywheel metaphor, coined by Jim Collins, represents the momentum created by many initiatives working together to unlock growth.
A simplistic view of profit offers 3 options for growth:
Increase price
Decrease operating costs
Increase the number of units sold
Each of these requires leveraging a different capability to turn it into a differentiator. The journey starts by identifying which type of growth is appropriate for your business right now, and which capabilities to leverage to realise that growth.
Benefits
Businesses that work on growth also achieve these benefits whilst working with Straight St
Raising the level of thinking in your management team
Focused leadership, with milestones against which to evaluate progress
More efficient allocation of resources, based on valued capabilities in your business
Higher engagement levels and growth within your team
Accountability in a clear action plan to ensure progress
A clear picture of your core capabilities, and how you will build differentiators
Click here for all you need to know about creating the differentiators for growth.
How 5% growth ends up increasing profit by 75%
The introduction video highlights that 5% growth in margin, price and volume ends up increasing profit by 75%. If you’re keen to see how this works click the button below to request the “Compound Growth” explainer.
THE GROWTH JOURNEY
Building the capabilities to enable growth is a systematic journey.
After identifying the growth profile of your business, and prioritising the options for growth, we highlight the type of growth that’s next for your business, along with the core capabilities to enable this growth. An accountability plan then maps out the path to develop the capabilities. Performance is tracked against the plan, giving the chance for refinements based on the success realised.
- Assess
- Prioritise
- Identify
- Develop
- Track
- Refine
LET US HELP YOU GROW
Straight St is offering you a FREE 1-hour growth assessment. In this assessment we will discuss your growth profile, some typical growth traps, and our approach to achieving growth.
About
Straight St Consulting has been founded on more than 20 years’ executive experience and strategy consulting. Specialising in B2B growth strategy and innovation, the work is based on experience across a wide range of industries, most often with a technology slant to the way forward.
Past work includes: achieving breakeven with a start-tup, expanding a software product into North America and multiple African territories, designing and executing go-to-market plans, designing and launching new products as part of an innovation hub, product innovation to leverage capabilities, market and competitor analyses.
Testimonials
I really valued having an experienced, agile and adaptable executive working with me on our global expansion. I’d recommend him to any leader.
Marco Broccardoformer CEO and founder of COLONY
SAAS Consumer Engagement Business
SAAS Consumer Engagement Business
Our team has loved being guided by sound strategy frameworks and felt empowered to be part of plotting our path to growth.
Xavier OlivierDark Matter Marketing
Digital Marketing Agency
Digital Marketing Agency
I value the executive-level experience and guidance when deciding what’s next for the business. We really benefited from his breadth of knowledge about strategy and innovation, and how to apply it practically. Ryan is an asset to any business providing a sounding board across business functions, essential to a scaling business.
Chris WhitthoftFormerly CEO of The Loyalty Box
B2B Loyalty Platform
B2B Loyalty Platform
I enjoyed watching my team engage on a higher level and become part of a bigger conversation about how we create value.
Sunel VeldtmanCEO Foundation Family Wealth
Boutique Financial Planning Business
Boutique Financial Planning Business
We have benefited enormously from Ryan’s experience and know-how. Getting the business to breakeven was the goal, and with his input we got to profit.
Jacques KuhnCEO of COLONY
SAAS Consumer Engagement and Data business
SAAS Consumer Engagement and Data business
I valued his agile approach to creating value, and his executive capabilities when dealing with our stakeholders.
Orrin KlopperCEO Netsurit
IT Services Business
IT Services Business
I value the big picture and the long game he brings. I appreciate having an experienced external executive contributing to the way we think about value creation.
Ferdi GazendamCOO Tritech Global
Global Technology Group
Global Technology Group
I really enjoy working with someone who is able to harness diverse views and arrive at an outcome that the team feels they own.
Shantelle Parkerformer CEO Stellr South Africa
Digital Voucher Business
Digital Voucher Business
We really value a partner who can work at a senior level on how best to craft value for our clients.
William SaundersCEO Experio
CX Business
CX Business
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Starting point: A free assessment
Respond to the questions below and we will book a FREE 1-hour assessment to discuss your growth potential.
Your email address will be used only to contact you to arrange
a FREE 1-hour growth assessment.