Commercialising New Products

Turning a new idea into a commercial success is a goal for many businesses. But only some get it right.

Getting new ideas off the ground is especially challenging when also juggling the daily operations of a business. Great new ideas can end up being diluted into the way things have always been done, leaving leaders disillusioned and despondent about the potential.

Straight St. offers best practices and experience to successfully commercialise new products.

Whether the starting point is a skill you already have or a specific customer problem you’ve set out to solve, you can benefit from best practices that make a new proposition more likely to succeed.

The benefits of a structured approach to commercialising new product ideas include:

Improve the value of an idea

Increase the likelihood of commercial success

Improve the level of commercial thinking in your team

Clear milestones to breakeven

A clearly differentiated proposition

Customer-centric design

Minimising risk before investment

Click here to find out more about the journey to successful commercialisation

Where to start

Those serious about turning a new idea into a commercial success pursue answers to three important questions. The goal is to rank high on all three.

How well do we understand what the customer values?

How robustly have we explored options for the business model that will drive the commercial success?

What is the operational capacity required to deliver on the promise we’re making to customers?

The answers to these questions are the foundation of a sustainable commercial proposition.

What we offer

Straight St. offers comprehensive steps to turn a good idea into a commercially successful proposition. The steps use best practice and experience of commercialising new products across multiple sectors.

Combining best practice and experience Straight St. will guide you through steps that test and strengthen the commercial proposition of your new idea.

Your idea will be walked through several layers of value creation and refinement, minimising the risk of over-investing.

The engagement will culminate in a business-wide action plan and measurable milestones, to realise the commercial potential.

Testimonials

I enjoyed watching my team engage on a higher level and become part of a bigger conversation about how we create value.

I valued his agile approach to creating value, and his executive capabilities when dealing with our stakeholders.

I value the big picture and the long game he brings. I appreciate having an experienced external executive contributing to the way we think about value creation.

I really enjoy working with someone who is able to harness diverse views and arrive at an outcome that the team feels they own.

We really value a partner who can work at a senior level on how best to craft value for our clients.

About

Straight St Consulting has been founded on more than 20 years’ executive experience and strategy consulting. Specialising in B2B growth strategy and innovation, the work is based on experience across a wide range of industries, most often with a technology slant to the way forward. Past work includes: achieving breakeven with a start-tup, expanding a software product into North America and multiple African territories, designing and executing go-to-market plans, designing and launching new products as part of an innovation hub, product innovation to leverage capabilities, market and competitor analyses.

Free Assessment

Straight St. offers a free 1-hour assessment of your new product. This assessment will explore the potential to improve the commercial prospect of your idea.

Whether it’s just the kernel of something great or an idea that’s realised only part of its potential, the free assessment will help you understand the fundamentals of value creation.